Apple confirmed the acquisition directly to us, and the startup also noted the move in a blog post this afternoon.
The startup is no longer accepting new customers.
That means there were more than a billion dollars total in App Store purchases made during the holidays, a not-insignificant amount, especially when you consider third-party research reports that suggest the majority of smartphone users in the U.S. download zero new apps per month.
In March a year ago, Apple chief executive Tim Cook announced his intent to launch a startup accelerator for the iOS developer community in India.
Both companies' app stores, however, pointed at the holidays' true victor: Amazon. As a result of the revamp, Apple began to curate some of the apps featured on its App Store, changing the formula for app store optimization.
Notably, shares of Apple have gained 48.5% in the past one year slightly outperforming the industry's 45.5% rally. Thus, it just makes sense that Apple wants to ensure that its platform and apps remain developer-friendly.
The company was established in 2015 by former Amazon employees. We note that the launch of iOS 11 has been highly beneficial for developers in creating apps aimed at both consumers and businesses. In 2014, Apple purchased the third-party service, TestFlight, which helps developers in testing and collecting the feedback for the iOS apps. Reportedly, the company has raised a total of $8.8 million in funding. Its subscribers of Free Starter plans and Android app development will have up to March 1 to use the service.