Organizers behind the protest campaign, dubbed Fight for $15 and Fairness, have said the demonstrations were not about the franchise owners themselves, but rather to pressure their parent company.

They may not be unionized, but the workers at the iconic Tim Hortons coffee chain ought to know unions have their backs.

The group stopped in front of the Tim Hortons to wave their signs and chant a message that has spread from the situation west of the province gaining national attention. And Chirico said owners need to make adjustments, noting business isn't a not-for-profit endeavour.

Rally goers in Halifax said they're fighting for a $15 an hour minimum wage, as well as sick days and paid breaks.

She said she received a report from the Fight for $15 and Fairness group, which has spoken with people who have "intimate knowledge" of the policies at the location.

The Great White North Franchisee Association, which represents half of Canadian Tim Hortons franchisees, has said Ontario's minimum wage hike and other changes to the province's labour laws will cost the average franchisee $243,889 a year.

Media opportunities on-site with Leadnow's Fair Economy Campaigner, Brittany Smith and Deena Ladd from Fight for $15 and Fairness are available at 700 University Ave, Toronto starting at 1 p.m.

He said RBI CEO Daniel Schwartz earns 300 times more than the average Tim Hortons employee.

Earlier this month, Wynne accused the children of the company's founders, who own a pair franchises in Cobourg, Ont., of "bullying" their employees by cutting paid breaks and benefits in response to the wage hike.

"Workers and community organizations across the country are watching", said one protester.

"The changes in Ontario's labour laws were meant to make life a bit better for workers", said Deena Ladd, Coordinator of the Workers' Action Centre. But some franchisees argue the corporation, which controls prices, should help owners grappling with the mandated wage hike by allowing them to raise prices.

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