News Feed that was separate from a feed containing statuses from friends and family. One particular incident took place in December in Slovakia, one of the six countries in which Facebook was testing the News Feed division.
Whatever the intention, the response from Facebook users was decidedly...
"Many people told me they thought that if we could turn down the temperature on the more divisive issues and instead focus on concrete local issues, then we'd all make more progress together", he said. "Both of these tests provided us with valuable feedback that we will use to improve News Feed for everyone". Going forwards, posts from friends and family members will be prioritised above content from Pages.
Users were only able to see posts from publishers in a separate feed, or in the main feed if the brand paid for the privilege.
Facebook will still be messing around with your Newsfeed as it normally does, but we can expect it to be less.
Facebook's war on fake news will continue however: the company has already culled 20% of media posts from News Feeds this year.
In the short time the Explore Feed has been widely available, Facebook concluded it was not doing its intended job.
"You gave us our answer: People don't want two separate feeds". And according to some users in the test markets, few had any idea what had happened to their News Feed, or how to best utilize Explore.
"We should have been more transparent and up front about [the test] ahead of it", said Campbell Brown, Facebook's head of news partnerships, onstage with Mosseri at Code Media.
For those who don't know how the Facebook feed works, when a page you follow posts something, Facebook's algorithm will push that post out to a number of people.
Mosseri added that Facebook also "received feedback that we made it harder for people in the test countries to access important information, and that we didn't communicate the test clearly".
While Facebook has ended its experiment to divide the News Feed, the company says it will still go forward with its other plans to prioritize posts from friends instead of publishers and other sources.