new Privacy Shortcuts are just one of the steps that CEO Mark Zuckerberg outlined in a statement following the revelation that millions of people's Facebook data had been shared inappropriately outside of the company's ecosystem.

The news comes as the company continues to contend with the data privacy crisis that has sent the company's shares crashing and people pledging to close their Facebook accounts.


'The biggest difference is ease of access in settings, which fulfils Mark Zuckerberg's promise to make the privacy process and permissions more transparent to users, ' Wedbush analyst Michael Pachter said.

The social-media service has come under fire for obtaining users' data through terms and conditions buried in fine print, and from which it is extremely hard to opt out. This section will thus be where users can go on to delete private information or download their copy.

Among the privacy setting changes is a redesign of its privacy settings for mobile phones so that they'll appear on a single screen, instead of spread across 20 different ones. The experience is now clearer, more visual, and easy-to-find.

For weeks, the scandal has had Facebook on the defensive over their data policies, with social media campaigns calling on users to delete their accounts and suggestions that Cambridge Analytica used the data to target voters in the 2016 USA election with political advertisements based on their psychological profile. Users have to decide how much data they are comfortable sharing. Adding to this, Facebook accumulates information from its 2 billion+ and growing user profiles based on their interests, likes and other activities. Additionally, the user can delete from their profiles using a tool from a web browser, the spokesperson added.


Third party apps can sometimes access all data on a Facebook page if allowed. The publication's editors called for the creation of a "Data Rights Board" that would enforce rules and regulations regarding the use of user data.

"Most of these updates have been in the works for some time, but the events of the past several days underscore their importance", Facebook said in a statement Wednesday.

It is not the only survey to raise questions about the health of Facebook's brand: Earlier this week, an Angus-Reid poll indicated that 64 per cent of Canadians surveyed intend to either use Facebook less, or change their privacy settings, because of concerns over the use of data on the platform.

Many Android apps would request access to a user's address book to upload contact information, without telling them that that also meant recording call logs and text messages.


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