stock in trade.

The company said it became profitable previous year. Chris Stang, a co-founder of The Infatuation and its chief executive, said in a telephone interview to NY Times.

Augusto Beato, CEO of Portland SEO, congratulated upstart restaurant review company The Infatuation for its looming acquisition of Zagat guides from Google.


The Infatuation, which was founded by former music industry execs Chris Stang and Andrew Steinthal, reviews restaurants in such USA cities as New York, San Francisco and Los Angeles as well as global locations including Melbourne, Australia and Cape Town, South Africa.

Founded in 2009, The Infatuation operates through a web site, mobile app and social media.

Stated by The Infatuation, they will maintain Zagat as a separate brand, "while expanding its user surveys and developing a new technology platform for the brand".


Zagat was an iconic brand which is used as a restaurant recommendation service and was bought by Google in the year 2011 for a whopping $151 million with an intention of bringing the restaurant review empire into the digital era. It does not rely on user reviews but manages its own editing, which is quite unusual for Google.

Though released as a standalone app in 2012, Zagat was more broadly incorporated into Google services in Google+ and Google Maps.

That side project eventually became The Infatuation, whose in-house team of reviewers covers restaurants in cities like New York, San Francisco, Los Angeles and London.


How often did you use Zagat over the years? "It is the flawless complement to what we have been building at The Infatuation". "Their innovative approach, and their passion for helping people discover great restaurants and for building community line up with what we built with Zagat from the very beginning".

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