YouTube to simplify live streaming with shortcut in your phone's camera app

Every now and then, you'll encounter an ad or two while watching a video on YouTube.

The timing of this USA expansion is relevant because YouTube just last week announced new AdWords experiences that tie together Google searches with YouTube advertising and calls-to-action.


With YouTube Gaming being a direct competitor to common broadcasting services such as Twitch, Google is definitely trying to make it easier for users to livestream content on its platform. "Once we do that, trust me, all that noise will be gone and articles people write about that noise will be gone", Cohen said.

The company has claimed for years that YouTube ads are more effective than TV because they allow targeting - but that's an argument that can be made for may sorts of online ads.


"They will appreciate in time the advertising", Cohen said. Most of those changes involved pulling ads from categories of videos. "Everyone is drunk on the growth of subscription".

Following last month's school shooting in Parkland, Florida, videos describing survivors of the attack as "crisis actors" found their way to the top of YouTube's trending list - meaning that the platform's algorithm recommended them. Today's report notes that thousands of Googlers are already testing the service. More than 100 million people around the world use this add-on program. Google hasn't committed to a hard ETA, but it says that its goal is to bring this feature to devices "in the coming months". Just look at Spotify, the global streaming music leader. Aggrieved by YouTube's new standards, which prohibit videos that link to firearm sales, instruct viewers on firearm manufacturing, or promote the installation of certain accessories (such as high-capacity magazines), InRangeTV has launched a Pornhub channel, where three of its videos are now available. Cohen's statement not only proves YouTube's plan to lure users into paying for its new subscription service, but also shows how the company wants to address the criticisms it has been getting for hosting videos that violate copyrights and not paying recording artists and record companies enough.


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