We have witnessed many new features in WhatsApp after its acquisition by the Facebook and all these features are being loved by the users, we have seen the better privacy control features, new status/stories, way better interface and now the UPI based payments feature.
The feature, first reported in TechCrunch, lets users add their credit or debit card details to their Instagram account, secured with a Pin number of their choosing. Now, with the new feature, users can simply select what they want and make a payment from within the app.
The payments option on Instagram will work with its Shoppable Tags. Once the in-app payments feature is expanded to more businesses, it could encourage many business profiles to give users the option to purchase their products or services directly via Instagram. The native payment feature is backed by Facebook's payment system. At present, the "Resy" feature is only available for selected users in the United States and UK. From now on, users won't have to leave Instagram or enter payment information separately. At the time of acquisition in 2014, WhatsApp had just 450 million monthly active users and 315 million daily active users and now WhatsApp has more than 1.5 billion users and these users are sharing more than 60 billion messages every day. Whats app for organization, the recently introduced assistance targeting business, presently has 3 million users worldwide, " the face book CEO said.
At Facebook's F8 conference 2018, Mark Zuckerberg announced to video calling and AR stickers support to Instagram in the days to come. Furthermore, users will not only be able to make one-on-one calls and also engage in group conversations.
In 2016, Instagram began testing "Shoppable Tags" that allow its users to shop products tagged by businesses in a post with the "Tap to view products" button.