The difference between Ultra and the present Premium tier is subtle.

Standard is now €10.99 and Base €7.99.


Whether Netflix will roll out the option to all Italian subscribers or will do so in other markets remains to be seen. Its website says the company may need to adjust prices to "respond to local market changes" such as taxes or inflation.

It's unclear how far Netflix intends to develop its new tier, though the streaming service has confirmed the tests are taking place.

Not all Netflix subscribers will see the test and the company may not ever offer the specific price points or features being tested, Saran said. However, to do so by removing features from their most loyal customer's packages rather than enticing them to pay more with new innovative feature seems a cynical move.


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