Canadian rapper Drake's latest song "In My Feelings" from the album Scorpion is breaking records worldwide and has also given rise to a new dance challenge called "Kiki challenge".

The "challenge" requires a person to leap out of a moving vehicle and dance on the beat of the song "In my feelings...".

Norwood claims he meant to jump onto the hood of the oncoming vehicle and continue dancing before he lost his footing.


Sure, the Kiki Challenge must sound hilarious to a lot of social media enthusiasts who like to try a hand to validate their online presence, but in actuality, it's nowhere close to being a fun thing to do.

The Gujarat police on Tuesday warned people not to take the "Kiki Challenge" which is going viral on social media.

The Delhi Police also tweeted "Dancing on the roads can open new doors for you". "#DanceYourWayToSafety #InMySafetyFeelingsChallenge", the Mumbai Police said in its post on 26 July.


"Dance on the floors, not on the roads!"

Some videos of the challenge, uploaded on the internet, show oblivious dancers crashing into poles, tripping on potholes and even falling out of cars. Now the police in Punjab and Uttar Pradesh are sending out advisory tweets urging netizens to not take up the social media challenge in order to avoid accidents on road. Celebrities including Will Smith, Kevin Hart and Odell Beckham Jr among others have also popularized the challenge. In Spain, fans can face criminal charges for the same and Egyptian police have warned that anyone disrupting traffic could get a year in prison and a $167 fine.


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