cars rather than lure new customers.
It offers day-to-day suitable e-mobility in a very special package: "the EQC is an electric vehicle, and at the same time 100 percent a Mercedes", chairman of Daimler AG and CEO of Mercedes-Benz Cars Dieter Zetsche said in a press release. "In this way we can continue to ensure both high efficiency and top quality with well-proven production processes".
After a lot of trailers and teasers, including "official spy photos" in full camouflage, Mercedes-Benz has finally unveiled the EQC electric SUV ahead of the groundbreaking new model's public debut at next month's Paris Motor Show.
Competition Mercedes EQC will be Jaguar I-Pace, which will soon appear on the Russian market, and BMW iX3, while existing only in concept form.
Mercedes promised an official US range a little later, closer to the market debut of the EQC 400, which is not unusual given the market-specific certification, but it will likely be a bit south of the 279-mile NEDC figure.
The EQC will also include Mercedes-Benz's new user interface, MBUX (Mercedes-Benz User Experience), which features a digital instrument panel and touchscreen. The system has been tailored for use in an electric vehicle, so there are probably readouts for battery usage and power recovery - similar to what you might find in a hybrid vehicle.
But this athletic-looking four-door crossover seems much more relevant to the ever-growing luxury electric SUV market that Tesla tapped and has everyone else playing catch-up.
Mercedes-Benz has kicked off its electric vehicle offensive with this - the EQC.
With that being said, the production EQC is expected to feature two electric motors - one for each axle.
"The planning assumption we have made for the battery electric vehicles, for the calendar year 2025 - so that we can have kind of a stake in the ground so we can do our industrialisation planning on - is a range of between 15 and 25 per cent for fully battery electric vehicles".