The irony of people discarding or defacing their (likely expensive) Nike merchandise to protest something they disagreed with was not lost on those who supported Kaepernick and his protests.
He inspired many other players to join in, earning the ire of people including Donald Trump, and the protest has cost Kaepernick his National Football League contract.
Nike's new ad campaign not only featured the footballer but also hinted at Kaepernick's political stand with their tagline: "Believe in something". "But I think as far as sending a message, I think it's a bad message and a message that shouldn't be sent".
In 2016, the former San Fransisco 49ers quarterback drew the world's gaze for kneeling during the USA national anthem in protest of police-brutality against African-Americans and racial injustices. "Even if it means you lose everything".
She said Nike unveiled the campaign last week by releasing a film featuring Serena Williams entitled 'Voice of Belief'.
However, at least two other sports apparel companies-Adidas and Puma-were waiting in the wings if Nike decided not to go through with its Kaepernick deal, Yahoo Sports reported.
Other social media users took a different tactic in response to Nike's new campaign. The NFL team owners passed a rule this offseason that gives players who would kneel the option of remaining in the locker room during the anthem. In one video, Nike sneakers were burning in the grass, and in a picture, a former Marine "cut the swoosh" off of his socks.