Apple has just announced that it will be hosting the 2018 iPhone launch event on September 12 at the Steve Jobs Theatre at 10 AM. From Bloomberg we learn that the Watch could feature a much larger screen, and the iPad Pro tablets will use slimmer bezels, removing the Home button for an iPhone X style UI and experience plus Face ID. With no changes expected on the look of the 2018 iPhones, Apple is expected to upgrade internals focusing on the processors and camera.

Investor Warrant Buffett, speaking on Thursday to CNBC, said the iPhone is "enormously underpriced" even when it costs $1,000, given how indispensable it has become for so many people. Everybody complained about the red crown on the cellular model of Apple Watch previous year.


Apple is always anxious about its suppliers leaking images and parts for its upcoming products, but in recent years, numerous most critical leaks have come from within.

The September event will also see Apple confirm when the latest version of iOS (in this case iOS 12) and macOS (Mojave) will become available to the public in their final form. Some things are glaringly obvious from a first glance, like that bigger new display and thinner bezels.


The new iPhone XS models will be joined by the all-new Apple Watch Series 4. Additionally, all three phones are rumored to come in a variety of colors, with the iPhone X and the iPhone X Plus coming in black, white, and gold, and the iPhone X Lite rumored to come in four new colors (though colors weren't identified). Shared by 9to5Mac, the image shows two iPhones that look similar to the current iPhone X, but with gold outer edges. Apple is expected to launch iPhone X-like-looking phones this time in three display sizes - 6.5-inch with OLED display, 5.8-inch with OLED and 6.1-inch TFT-LCD.

Apple continues to dominate the smartwatch market with a 41% share, while the majority of smartwatch makers are looking to add cellular connectivity as 90% of smartwatches shipped today are not cellular capable.


It is expected that Apple will use the event to show off new iOS hardware. Each time Apple has unveiled a new Apple Watch model, it has done so alongside a new iPhone, while Mac and iPad updates are sometimes unveiled separately. The iPhone X, priced at $999 and up, has helped Apple beat Wall Street sales expectations. Come back on September 12 for all the news as it happens.

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